Senior Product Marketing Manager – Financial Data Management Platform

Position Summary

Our client is seeking a talented Senior Product Marketing Manager to join our Marketing team. This role is crucial in supporting the execution and implementation of the company’s product marketing function. As the Senior Product Marketing Manager, you will enable go-to-market and growth strategies for our client’s Data Platform across sales, marketing, product, and client engagement within the B2B FinTech sector for their target segment clients.

Responsibilities

Market Research: Lead research initiatives to confirm and identify the ideal customer profile, buyer persona, and buying journey for their product in the Mid-Market segment.Collaborate with key stakeholders to ensure research findings directly inform targeted positioning and messaging. Maintain deep expertise about segment needs and document all of our client’s segments, target buyer personas, and ideal customer profiles for their product.

Go to Market Strategy: Work closely with stakeholders across marketing, sales, product, and client engagement to drive the product marketing and GTM plan for selling their product into the Mid-Market and help execute strategic marketing within the Enterprise Market. Assess market landscape, trends, and opportunities, and identify segment priorities/big bets to refine the strategic focus across segments.

Sales Enablement: Support the sales team by creating battlecards, fact sheets, messaging kits, and other content using research from marketing initiatives to drive awareness, conversion, and expansion in both the Mid and Enterprise Markets.

Content Creation: Create high volumes of compelling marketing collateral that simplifies complex topics, surfaces key business challenges, and drives awareness and interest with target segments—including the Mid-Market. Content could include slides, case studies, product one-pagers, technical articles, and whitepapers that resonate with our B2B audience.

Data Analysis: Collect and analyze data to assess the performance of product marketing initiatives and identify areas for improvement. Provide segment insights and guidance that inform demand generation, customer journeys, thought leadership efforts, and other key initiatives.

Corporate Alignment: Promote firm-wide positioning alignment by collecting, analyzing, and distributing feedback on prospect interactions and conference materials. Work with partners to help develop the optimal messaging to help accelerate bringing our client’s product to market

Qualifications

• 7+ years of experience in cloud-based data management tools and platforms focused on analytics, AI, and enterprise data management. Product Marketing experience is required.
• Experience in Financial Technology space, ideally targeting Hedge Funds, Institutional Asset Management, and/or Private Markets is a plus
• Fantastic storytelling skills and ability to communicate and translate technical issues to business values in client-centric messaging.
• Previous success in marketing or sales enablement, with a prolific ability to craft compelling positioning and marketing content for an enterprise software company.
• Strong analytical and troubleshooting skills, business acumen and proven ability to create senior management-level presentations.
• Strong Product Marketing acumen, huge plus if you have certification from the Pragmatic Institute, PMA or similar.
• Ability to lead and communicate cross-functionally with sales, engineering, product management, and other departments.
• Decisive but flexible, and able to perform and adapt quickly in a dynamic, rapidly changing, and fast-paced environment.
• Extremely self-motivated, with great time management skills and exceptional attention to detail.
• Critical thinker, problem solver, with great interpersonal and communication skills.