Content Marketing Lead – Sustainability Software

Our client works with local innovators to bring ethical waste management services to underserved communities. Their Verified Plastic Removal projects across the globe fight pollution, support infrastructure development and innovation to scale up, and catalyze economic empowerment. They are the world’s leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis and support impactful environmental and social action. 

ABOUT THE ROLE:

As a rapidly growing social enterprise, our client is seeking a highly entrepreneurial Content Marketing Lead specializing in story-telling on sustainability and impact. You will play a pivotal role in crafting compelling narratives and informative content across various platforms. Your focus will be on producing articles, blogs, brochures, product descriptions, websites, white papers, special reports, and more that educate and inspire action on sustainability. Your creativity and deliverables will amplify our client’s customer engagement, retention, and growth by translating the insights from their technically rigorous impact processes and solutions into frames that consumer brands can meaningfully engage with. 

Responsibilities:

• Creating engaging content across mediums: Lead the creation of diverse content types, including articles, SEO-optimizing blogs, brochures, product descriptions, websites, white papers, sales decks, proposals, special reports, and more – all produced with a thoughtful perspective on sustainability and plastic action.
• Distilling our client’s work through powerful storytelling: Utilize storytelling techniques to engage audiences and communicate complex topics in an accessible and compelling manner
• Raising the bar on content quality: Ensure the accuracy, consistency, and quality of all written content through meticulous editing and proofreading processes.
• Setting content marketing strategy: Develop and execute content marketing strategies tailored to promote awareness, engagement, and action in the areas of sustainability and plastic action; for the various audiences our client seeks to spark conversations with:  consumer brands; retailers; sustainability influencers and enablers; policy-makers; and individual consumers.
• Cross-Functional Collaboration: Work closely with internal stakeholders, including marketing, sustainability, finance, and design teams, to align content initiatives with organizational goals and objectives.
• Performance Analysis: Monitor content performance metrics and leverage insights to optimize content strategies and drive continuous improvement.

Requirements:

• Bachelor’s Degree: A bachelor’s degree in Marketing, Communications, Journalism, Environmental Science, Sustainability, or a related field is required. Advanced degrees or certifications in relevant areas are a plus.
• Experience in B2B Content Marketing: Proven experience in B2B content marketing, preferably in the sustainability or environmental sector, with a strong portfolio showcasing expertise in creating articles, blogs, brochures, product descriptions, websites, white papers, and special reports.
• Creative Powerhouse: Proven ability to create engaging and thoughtful content marketing across mediums (videos, long-form reports/whitepapers, website pages, presentations for speeches) – both by rolling up your sleeves and creating content yourself, and by managing agencies/ supporting resources to deliver content pieces, preferably in the sustainability or environmental sector, with a strong portfolio showcasing expertise in creating articles, blogs, brochures, product descriptions, websites, white papers, and special reports.
• Storytelling Skills: Exceptional storytelling skills with the ability to craft narratives that captivate and inspire action, particularly in the context of sustainability and environmental issues.
• Excellent Copywriting: Proficiency in copywriting techniques to optimize content for resonating with the diverse audiences our client seeks to engage with and optimize organic visibility and shareability.
• Digital Marketing Knowledge: Understanding of digital marketing principles and tactics, with the ability to integrate content into broader digital marketing strategies.
• Editing and Proofreading: Strong editing and proofreading skills with keen attention to detail, ensuring accuracy and consistency in written content.

Remuneration:

• Competitive Compensation: Enjoy a highly competitive salary package based on your skills and experience.
• Performance-Based Incentives: Earn additional rewards as you achieve key milestones and contribute to our client’s success.
• Employee Benefits & Wellness Funds: Access medical coverage, a wellness fund, learning opportunities, a laptop fund, and WeWork partnerships.

To Apply:

Apply below or email us your resume at info@glenborn.com