Head of Growth Marketing – Data Privacy Compliance Automation

Our client’s solutions empower engineering teams to integrate privacy considerations into the SDLC process – from planning through to post-deployment. They believe that by building their product for Data Privacy & AI Governance they can solve the world’s most critical and challenging problems of trust and safety in data and AI-driven enterprise on behalf of every person. In their view, serving the developer community is the fastest way to facilitate truly respectful systems. While the company believes in technical approaches to better privacy, they understand legal teams hold ultimate accountability for regulatory compliance in most organizations. Our client makes it easy to follow the law by reducing the manual effort needed for privacy rights fulfillment, and by providing first-class proprietary reporting tools to validate compliance practices.

About the Role

At its core, this role is about category creation and brand awareness. As the marketing lead, you will work closely with the founder and CEO to clearly define and own this new category. You will create content and marketing strategies that maximize reach and awareness of our client’s rapidly growing brand reputation as part of this category definition strategy. With a focus on growth and maximizing efficiency, you will be responsible for growth, content marketing, SEO, and performance maximization while building the brand. If you believe in the importance of trust in data and AI, and in your own ability to define a new category and educate entire industries on the importance, power, and value of Data Privacy and AI Governance, we want to meet you. 

Core Responsibilities

As the Head of Marketing, you will be a player-coach leader, responsible for all strategy and planning across branding, positioning, content, and growth. You will be responsible for defining your business case, budget, and targets with metrics and dashboards for tracking performance. In turn, you will hire and lead a cross-functional team in content, SEO, and performance marketing, reporting performance directly to the CEO with a focus on brand awareness, category creation, and lead generation. To succeed in this role, you will above all, have proven experience generating B2B enterprise leads and building brand awareness for Enterprise SaaS technology. Additionally, you will be a strong generalist across marketing functions, capable of owning, delivering, and directing internal teams and external agency partners across the full spectrum of growth and marketing campaign activities.

The ideal candidate has 5-7 years in demand generation and growth marketing and is comfortable “at the controls” of a high-velocity demand engine. If you’re a battle-tested B2B marketer in a late-stage startup and are seeking to step into a leadership role, we want to talk with you.

Responsibilities:

• Defining brand, marketing, and growth strategies including setting targets, KPIs, and tracking progress.
• Delivering high-volume and quality content marketing across owned and external channels.
• Category definition, brand awareness, and brand building.
• Owning audience and product segmentation for various enterprise ICPs.
• Owning marketing content creation in cooperation with product and sales teams.
• Owning performance reporting in cooperation with outside agencies.
• Website: monitoring performance, optimizing conversion rates, and driving product marketing content to position our client as a Privacy-as-Code category leader. 
• Owning our client’s marketing roadmap in coordination with the executive leadership team.

Requirements:

• Bachelor’s degree or similar in business, marketing, or equivalent field.
• 5+ years experience in B2B and enterprise marketing.
• Exceptional time, task, and resource management skills.
• Strong problem-solving, critical thinking, coaching, interpersonal, and verbal and written communication skills.
• Proficient in reporting tools and formats, dashboards, and presentations.
• Ability to develop insights, iterate quickly, and lead small cross-functional marketing teams.
• Willingness to continue building skills through educational opportunities.

Benefits:

• Competitive Salary + OTE + Equity 
• 100% medical and dental insurance coverage for you and your dependent(s)
• Remote-first office hours and vacation policy
• Sponsored company lunches and events
• Parental leave and 401K plan

To Apply:

Apply below or email us your resume at info@glenborn.com