Head of Inbound & Demand Generation – No-Code, AI-Powered Platform

About Our Client

Our client is the AI-native Financial Operations Control Platform. They are the market leader in Latin America and one of Goldman Sachs’ top-performing portfolio companies, with triple-digit growth for four consecutive years. The Financial Times has recognized them as one of the fastest-growing companies in the Americas for 2024 and 2025. They are now building out their US chapter from a position of strength: 180+ enterprise clients across 50+ countries, 2.5B daily records processed, and more than $500B in TPV under control for the world’s leading banks, fintechs, marketplaces, and PSPs. They are backed by Goldman Sachs, Tiger Global, Fintech Collective, Cometa and have partners like Mastercard, AWS and Accenture.

About the Role

As Head of Inbound & Demand Generation you will build and own our client’s US inbound demand engine from the ground up. The role is built for the way enterprise CFOs, COOs, Controllers, and Heads of Payments actually research and buy in the US market: they self-educate through search and content, they engage through webinars and executive conversations, and they convert on a website that respects their time. Your core job is to turn that behavior into a predictable, compounding pipeline engine. Not paid bids, and not a calendar of one-off events.

You will own the inbound and demand-gen surfaces of our client’s website, SEO and content-led demand, marketing automation and lead nurture, the MQL engine and its handoff to Sales, webinars and digital programs, and organic LinkedIn at the demand-gen layer. You will also run a focused field and events motion, ABM for tier-1 named accounts, an executive community, and PR, all of it feeding the same inbound-led pipeline number. You will report to the Vice President of GTM Strategy.

This is an individual contributor role at the start. You will operate as the player on the field, leveraging shared services (Brand, Content, Creative, GTM Engineering, Sales) and external agencies for execution leverage. Success in the first 12 months sets the foundation for scaling a US demand team around the function.

Success is measured by

You own the full Inbound and Demand Generation engine, from strategy through execution, as one integrated system, not a collection of disconnected programs. Every campaign, channel, and touchpoint feeds a single data model where performance compounds: content informs ABM targeting, website signals shape event strategy, funnel velocity data rewrites the next quarter’s plan. The role demands someone who builds the machine and reads the dashboard, iterating weekly on what the numbers actually say, not what the deck hoped they would say.

Specifically:

• Marketing-sourced pipeline (US). The single number this role is accountable for, defended weekly with Sales leadership.
• Inbound pipeline and funnel velocity. Inbound-sourced pipeline from organic search, content, webinars, and the website, plus the conversion rate and speed from visit → MQL → SAO, with each stage feeding insight back into the one before it.
• MQLs (leads) and MQL to Opportunity conversion. . Lead quality and handoff rigor at a level the CRO can defend in a forecast call.
• Website and conversion performance. Traffic-to-lead conversion on the demand-gen surfaces of our client’s website, and page-level targets hit with GTM Engineering.
• ABM account penetration. Tier-1 named-account engagement across PSPs, acquirers, issuers, neobanks, sponsor banks, BNPL, and crypto, informed by inbound intent signals and content consumption patterns.•  Event-influenced pipeline. A focused set of tier-1 conferences, executive dinners, and community moments translated into pipeline and second meetings, with attribution tied back to the broader demand model.

What is the impact and scope of this position?

Inbound Conversion

Own the demand-gen and inbound surfaces of our client’s website: the resource hub, webinar and event pages, landing pages, forms, and every conversion path a US buyer touches. Set the page-level conversion targets and hand off builds to GTM Engineering with briefs that convert. Treat the website as the highest-leverage demand asset, not a brochure, and run it against a funnel number every week.

SEO & Content-Led Demand

Build the organic search and content-led demand engine for the US ICP. Own the keyword and topic strategy around financial operations, reconciliation, payments controls, and finance leadership, and partner with Content and Brand to turn that content into inbound pipeline (not traffic vanity). Own the outcome from the channel: qualified inbound demand that Sales can work.

Webinars & Digital Programs

Run webinars and digital programs as a core inbound demand motion, not an afterthought. Set the calendar around buyer questions, drive registration and attendance through owned channels, and tie every session to a pipeline number and a follow-up nurture path.

LinkedIn at the Demand-Gen Layer

Own the demand-gen layer of our client’s organic LinkedIn presence in the US: regional posts, webinar and content promotion, and the coordinated amplification across executives that turns a single post into a moment. Partner with Content and Brand on company-page strategy. You own the demand outcome from the channel.

Account-Based Marketing

Run named-account programs for tier-1 US targets shoulder to shoulder with Sales, using inbound signals and intent to prioritize. Own the Experience Club (the high-touch program for our most strategic accounts) end to end, from selection to engagement to expansion, and report ABM pipeline contribution at a level the CRO can defend weekly.

Field & Events

Run a focused, high-return field and events motion that feeds the inbound engine, not a full calendar for its own sake. Pick a small set of tier-1 fintech, banking, and payments stages, land our client’s executives on speaking slots, and negotiate sponsorships with a pipeline lens, not a logo lens. Curate executive dinners and roundtables that put our leadership team in the room with buyers. Tie every event to a pipeline number before it goes on the calendar, and own the post-event SAO conversion and nurture.

Executive Community & PR

Stand up and run our client’s US executive community (the CFO Club and finance leadership circles) and our presence in the chambers and associations that matter to our buyers, on a cadence that compounds. Manage the US PR agency and tier-1 fintech and banking journalist relationships, and turn earned coverage into inbound demand-gen fuel.

Swag, Gifting, and Direct Mail

Build our client’s gifting strategy as a real ABM lever, not a check-box. Run the Experience Club gifting and experiences program, manage swag and gifting vendors, and design direct mail campaigns that move named accounts in the US.

Cross-functional Partnership

Operate as the single point of accountability for US marketing-sourced pipeline. Run weekly pipeline reviews with US Sales leadership, monthly reviews with the VP of GTM Strategy, and quarterly business reviews with the COO. Make sure inbound, the website, nurture, ABM, the field motion, and the executive community all feed one number: US pipeline.

Must Have

This is a builder-operator role, not a management perch. You show up with your sleeves rolled up, produce your own work, and figure things out when the playbook doesn’t exist yet. We need someone scrappy and resourceful who ships before they delegate, finds the workaround when the budget says no, and measures their week by what they produced, not what they reviewed. If your instinct is to hire a team before you’ve proven the motion yourself, this isn’t the right seat.

• 10+ years in B2B demand generation, inbound marketing, or growth marketing in enterprise software, with at least 3 years in fintech, payments, banking, or enterprise finance software.
• Direct experience building and running an inbound demand engine (SEO and content-led demand, marketing automation, nurture, and website conversion) for an enterprise US ICP that buys at the CFO, COO, Controller, or Head of Payments level.
• Owned an MQL engine and defended MQL-to-SQL (lead to demo) conversion and marketing-sourced pipeline to a VP, CRO, or COO in a weekly forecast call.
• Proof that organic and content channels translated into pipeline, not followers or traffic.
• Experience running a focused field and events motion tied to a pipeline number (speaking, sponsorships, hosted dinners), even if events are not the center of the role.
• Comfortable operating as a senior IC. You ship the work, you do not delegate it, and you build the function before you build a team around it.
• Working knowledge of payments, banking operations, or financial controls. You can talk to a Head of Payments or a CFO without a glossary.
• Bias for AI-native execution: agentic workflows, AI-assisted content and SEO, AI-powered research, AI-enabled account intelligence.

Nice to Have

• Experience building inbound demand from zero for a US-expansion chapter of a LATAM or EMEA-headquartered enterprise software company.
• Track record building and running an executive community (CFO Club, advisory group, or equivalent) from zero. You know what makes the second meeting happen.
• Hands-on operator on LinkedIn at the demand-gen layer, with proof that the channel translated into pipeline.
• Familiarity with the modern demand stack: Salesforce, HubSpot, Claude and intent providers, enrichment, SEO and web analytics tooling.
• Existing relationships with tier-1 fintech and banking journalists, executive community curators, or conference organizers in the US.

Qualifications

• 10+ years of demand generation, inbound, or growth marketing experience in enterprise B2B software, with a focus on fintech, payments, banking, or enterprise finance software.
• Based in the United States.
• Authorized to work in the United States.
• Proven ability to build and defend a marketing-sourced pipeline target with finance, sales, and executive leadership.

Equal opportunity employer

Our client is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Our client is committed to building a team that reflects the diversity of the markets they serve..